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Nebraska Book Company expands PRISM store management software in partnership with Alloken Shelf Control

Lincoln, NE
Thursday, January 31, 2008

Nebraska Book Company, in partnership with Alloken, LLC, today announces the release of a new product that provides college bookstores the power for automated shelf control with inventory management. Nebraska Book Company has enhanced its industry-leading PRISM software suites to include automated Shelf Control from Alloken.

PRISM comprehensive inventory and point-of-sale solutions currently support the successful operations of hundreds of bookstores. PRISM offers bar code scanning, complete inventory control and connections to financial accounting systems. The addition of Alloken's Shelf Control to the PRISM suites operating systems uses formulas to automatically determine the best placement of textbooks on store shelves. This complex process results in uniform layouts and makes finding books easier for customers. The combined systems also provide automatic adjustments for late faculty selection of textbooks.

"We are extremely pleased to offer the expanded services for PRISM suites customers," said Mike Kelly, Senior Vice President, Nebraska Book Company. "We have worked closely with Alloken for two years to develop the terrific potential the addition can bring to PRISM customers. We can now offer college and university bookstores the finest software to integrate and manage their complete store operations."

About Nebraska Book Company
Nebraska Book Company began in 1915 with a single bookstore near the University of Nebraska campus but now serves more than 1.5 million students through its network of approximately 260 stores located across the country. Our Textbook Division serves more than 2,500 bookstores through the sale of over seven million textbooks, and our Complementary Services Division has installed more than 1,600 technology platforms and e-commerce sites. Additional information about Nebraska Book Company can be found at the company's website:
www.nebook.com.

About Alloken LLC
Alloken provides products and services to higher education publishers and bookstores which improve and enlarge the primary market for academic content in the college textbook industry. Additional information about Alloken can be found at the company's website: www.alloken.com

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