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News Nebraska Book Company Partners with The Arbor Day Foundation August 15, 2006 Nebraska Book Company announced a unique partnership with The National Arbor Day Foundation to plant 100,000 trees in the Greater Yellowstone Region for all used textbooks bought or sold this year. According to Rob Rupe, Senior Vice President, Retail Division, Nebraska Book Company, the organization has long been an advocate of recycling textbooks with their used textbook program. Rupe explained, “We’ve always supported the buying and selling of used textbooks because it’s no additional cost to the environment, not to mention it’s cheaper for the students – it’s a good way to spare trees and help students. This year, we wanted to see if we could have a greater impact, see what else we could do… and now we’re building a forest!” Throughout the school year, Nebraska Book Company will donate a portion of each transaction that includes a used textbook to The National Arbor Day Foundation to plant trees. “The ‘Buy a Book, Build a Forest’ campaign is a wonderful way to involve college students in planting trees and improving the environment,” said John Rosenow, president of The National Arbor Day Foundation. “The trees planted by Nebraska Book Company will greatly benefit the Greater Yellowstone region by adding beauty and wildlife habitat, cleaning the air, preventing soil erosion, and protecting waterways. Congratulations to Nebraska Book Company and their customers for helping create a greener and healthier planet.” The “Buy a Book, Build a Forest” campaign begins in August and runs though May. More than 100 Nebraska Book Company bookstores are participating in the campaign. Rupe added that students are also helping when they sell their books back at the end of each semester as are faculty members when they re-adopt textbooks for another term. “That’s the best part, we plant trees when you buy used books and we plant trees when you sell them back! Plus, faculty members can play a key role as they re-adopt textbooks for additional terms. The whole world wins.” About The National Arbor Day Foundation |
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