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News Nebraska Book Company Unveils New Brand Identity Lincoln, NE Today, Nebraska Book Company formally unveiled a new brand identity that represents a significant milestone in the company's long-term commitment to maintaining a customer-first approach. Over the last two years, Nebraska Book Company has focused on becoming more consultative in their sales approach which required a change in marketing strategies. As a result, the new marketing campaign, unveiled today, leverages the strength of the overall Nebraska Book Company brand while highlighting the various products and services the company provides to bookstores. "Bookstores are looking for an ally in the industry. We believe they want to partner with organizations which can help build traffic in their bookstores, cater to the needs of their customers and increase their sales. We are confident Nebraska Book Company offers all this and more. Our new marketing strategy helps convey these many strengths to the marketplace," said, Michael J. Kelly, senior vice president, textbook division, Nebraska Book Company. "Nebraska Book Company is one of the strongest brands within the industry and we intend to further develop the value of our brand as we grow and enhance the textbook division." Marketing materials include brochures, product sheets and industry publication ads that highlight the full complement of Nebraska Book Company offerings within the college bookstore marketplace. The suite of solutions includes comprehensive textbook solutions, retail management systems, e-commerce, store development and design, and buying power and advocacy. In addition, the company has announced a new tagline: "Business Solutions for the College Bookstore." This line summarizes the organization's commitment to providing solutions that will help bookstores be more successful during this time of transition within the industry. "Our new tagline represents our long-standing tradition of supporting bookstores," Kelly said. "It also reflects our renewed commitment to help bookstores compete in this challenging marketplace. Our team can help stores translate their knowledge about customers and the marketplace into meaningful products and solutions. We're committed to making it easy and satisfying for people to do business with Nebraska Book Company." Nebraska Book Company's first opportunity to externally showcase the new brand strategy will be at CAMEX the end of February. |
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