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News
College Bookstores Can Thrive In a World of Increased Online Competition
Nebraska Book Company Partners with Bookstores to Build a Collaborative Internet Strategy
Lincoln, Nebr. February 21, 2006
The Internet is bringing new competition into the college bookstore industry at an astounding rate. Once constrained by price, location and selection, college students now feel empowered by a vast online textbook marketplace. To help traditional bookstores thrive in this world of increasing online competition, Nebraska Book Company announces their collaborative Internet solution. The solution, specifically designed to partner with college bookstores, combats online competition and helps bookstores increase market share.
Nebraska Book Company has developed an integrated, store focused solution to help college bookstores achieve success. This multi-faceted "online competition response program," designed by Nebraska Book Company industry experts and Internet strategists, contains three critical areas to support bookstores in their in-store and on-line efforts.
Making Things Click – A Comprehensive Internet Strategy
Nebraska Book Company is committed to partnering with bookstores to develop a comprehensive Internet strategy tailored specifically for the individual bookstore. This includes creating a highly useable, well-managed web storefront, leveraging an effective online promotional strategy, and utilizing new ideas for secondary revenue generation opportunities.
Build Your Bookstore – An All-Inclusive In-Store Strategy
According to a recent Harris Interactive study, twice as many college students prefer to shop at the physical bookstore to shopping online. There are elements of the textbook buying process that students value and online merchants can not match. Nebraska Book Company offers solutions designed for growth and retention at the bookstore. This includes an inventory of millions of constantly changing used books, innovative store planning and design, proven marketing and promotional services, industry leading bookstore management systems, and cooperative buying opportunities.
Knowledge is Power – Sharing of Knowledge is Vital
Providing strategic guidance and answers to common questions is critical. Bookstores need a knowledgeable expert resource to help provide insight. Through this program, Nebraska Book Company will provide bookstore managers with access to exclusive keynote sponsored web casts on bookstore industry best practices, online and offline forums, and industry research.
Mike Kelly, Senior Vice President, Textbook Division, said: "Nebraska Book Company's strategy is to remain focused on enabling bookstores to achieve optimum success. Our robust solutions capitalize on marketplace trends and the preferences of the millennial generation, building both the bookstores' virtual and brick and mortar store."
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