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News Nebraska Book Company Selects Archrival August 8, 2001 Nebraska Book Company recently selected Archrival to develop a marketing campaign for the 2001-2002 school year to be implemented in 108 NBC-owned retail stores across the United States. The comprehensive campaign involves the development of print, interactive, Internet, television, and other components. Archrival’s responsibilities include creative strategy, design, and implementation of the nationwide campaign. Based in Lincoln, Nebraska, Nebraska Book Company is the nation’s largest used book wholesaler and serves more than 2500 college campuses nationwide, including seven of the nation’s ten largest universities. Nebraska Book Company COO Barry Major states, “In order to be effective and make an impact on the college market, we recognized the need for a campaign that communicated our message in a fresh, consistent fashion and appealed to the average college student. Archrival’s youth, track record of creative excellence, and technological savvy made them a natural choice to develop the campaign.” Archrival is a Lincoln, Nebraska, based strategic design firm that provides a wide range of design and holistic branding services for a local, regional, and national client base. Archrival can be contacted through the firm’s website, www.archrival.com. |
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