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Featured Webinar - One-on-One Marketing: The Right Message at the Right Time
Gone are the days when songwriters and marketers alike used to lament, "One is the loneliest number." Today, social networking, email and fine-tuned database marketing make targeting an audience of one not only attractive, but also necessary. Savvy stores know a one-on-one focus offers profitable possibilities and the potential for lasting relationships. Angela Ridpath, Director 1:1 Marketing Strategy at Bernstein Rein, will share her insight and knowledge on how to define and reach elusive and desirable audiences by tapping into emotions through content that consumers are passionate about. Angela is a thought leader who has established a reputation for building programs that drive results, strengthen brands and deepen customer relationships. She has more than 15 years experience in 1:1 marketing and CRM planning and analysis. She has a passion for moving the needle when it comes to developing 1:1 and direct marketing strategies that help grow businesses. Attend NBC's Knowledge is Power session to learn how you can leverage the power of marketing to a segment of one to drive greater customer satisfaction and build sales.
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