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Here you'll find the latest research on key trends and issues impacting college bookstores. Featured Webinar - Building Sales Through Marketing to Millennials As part of our ongoing effort to help bookstores grow market share and profitability, Nebraska Book Company is launching a program to help bookstore managers market to millennials. Our program, Building Sales Through Marketing to Millennials, is backed by meticulous proprietary research, and features tools designed to give you a competitive edge when marketing to students and offers a strategy for increasing sales and improving buyback participation rates. So, if you've never flexed your thumbs sending a message to your BF; if you're not familiar with MySpace, YouTube or Flickr; if you've never heard of My Chemical Romance or Bright Eyes; and if the acronym ROTFLMAO leaves you scratching your head, don't fret - NBC will hlp you trnslt it all PDQ. Featured Speakers
Supporting Material Downloads Your Complete Buy-Back Connection - A comprehensive guide to the buy-back marketing materials your bookstore requires. New Directions – Youth Trends as a compass for College Bookstore Management Documents – This is a zipped file that includes the following files: Marketing Plan Example.doc; Press Release.Example1.doc; Press Release.Example2.doc; Press Release.Example3.doc |
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